![]() ![]() ![]() Other than that, it was just a few TV spots and a well-timed "Shell Shocked" rap video that brought back nostalgic memories (and thus free advertising surrounding the new film) for Vanilla Ice " Go Ninja, Go!" rap video for Teenage Mutant Ninja Turtles II: The Secret of the Oozeback in 1991. Then they waited, not dropping another wholly new trailer until the end of June right in time to be attached to their own Transformers: Age of Extinction, guaranteeing that every single ticket-buyer to Michael Bay's fourth robot-smashing adventure would see the second TMNT trailer. Paramount also deserves kudos for a relatively restrained and exquisitely timed campaign. They dropped the first teaser on the opening weekend of Captain America: The Winter Soldier, guaranteeing that most of the $95 million-worth of ticket buyers saw the teaser to the upcoming TMNT movie. They didn't respond to critics and pundits decrying Michael Bay as the ruiner of childhoods, the weird new designs, or who was or wasn't playing Shredder and if the turtles were or were not aliens. Paramount knew that the vast majority of moviegoers (and in this case younger moviegoers who discovered the title characters through the newest animated incarnation) weren't going to care about that stuff, even if a clearly "tinkered and re-shot in post production" final product implies that someone did. What was Paramount's marketing strategy? No Fear. But either way this is a dynamite debut weekend for a project that was the object of scorn from the moment of its inception. 2.5x gives the film a robust $64m while 2.75x gives the film a somewhat insane $70m for the frame. “I’d still close the deal with the Chinese, but at the same time I’d leave the door open.The big question for the weekend is how much the film plays like a kid-centric hit (with really strong Saturday matinee business and thus a higher multiplier) or a general hit (with the now standard 2.5x multiplier). “My view is that if they pay €300m and then in a month aren’t able to conclude the deal, we’d take the €300m and keep running Milan as the Berlusconi family. My brother’s correct attitude is to give them a week to raise €100m and another month to close the deal. “Because of regulations from the Chinese government, we reached the closing and then there was a break. “I think that’s the clearest proof of their genuine interest and desire to close the deal, then there have been events which we’ve needed to figure out along the way. They’ve paid €100m and then another €100m. “There’s an important advisor who presented this Chinese group at the end of a long negotiation. In addition, Paolo Berlusconi, vice-President of the Diavolo, has spoken to 7 Gold about the sale. ![]() It’s possible that, given red tape and time zones, the money could be delayed until Monday, but that wouldn’t present a problem. Now Gazzetta dello Sport is reporting that another €100m should arrive in the next 72 hours, as both sides are determined to complete the deal as soon as possible. ![]() The Chinese consortium are in the process of buying the Rossoneri from Silvio Berlusconi and his holding company, Fininvest, but the deal has been plagued by delays.įollowing the failure to complete the closing by the March 3 deadline, it’s expected a new deal will be reached to allow the transaction to go through. Sino-Europe Sports should pay another €100m deposit for their takeover of Milan by Friday, according to reports. ![]()
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